The revamp is the second stage of a project to develop the websites for all of Archant Lifes magazine titles with everything from news, entertainment, fashion, food and drink, property and interior advice to arts & antiques, gardens and wildlife Hyperdunk 2012. The first phase was completed in January with London titles The Green, The Hill, SW and Resident, alongside county glossies Cheshire Life, Yorkshire Life, Sussex Life, Cotswold Life, Devon Life, and Lancashire Life all given a make-over.
Before the project began, most of the county titles already had sites, however they were very dated, and many of the London titles had no websites at all Hyperfuse 2012. As well as being full of information, the new-look sites have developed interactive features such as a Your Space section for readers news and views and the opportunity to send in photos and diary dates for social events, balls and concerts.
In addition there will soon be a trail of a new search tool to enable users to find out exactly what is going on in their area from cinema listings to organised walks Jeremy Lin Shoes. Cotswold Life will be the first site to trial this new function, we expect this to be up and live from early September.
The new sites will also have more commercial opportunity to increase advertising revenue as well as the facility for photo sales and links to the new Homes24 site. Project manager Sandra Fennemore was given the task of overseeing the project, which will eventually see 23 sites revamped this year. They have done a great job with the first sites and we are well set for the on going roll out of another 21!The new county and London websites are being launched one a week for the next six weeks, after which it will settle down to a more leisurely one every two weeks! running parallel to the work for the county / London sites, there is a major re-launch of three sites from within the Archant Life France portfolio including France, Living France and French Property Shop plus the Archant Life mother site too, so, a busy schedule ahead.
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